PappasDG.com

Why Your Company Needs Social Media

Social Media Media Consulting

If your company is looking for a team of young, energetic, and tech savvy professionals who also have a strong passion for social media marketing you have come to the right place.

Social Media Education

We strongly believe in educating you and your employees on how to properly use social media that will not only help attract new traffic to your company’s website, but also bring in new customers in the door.  We help educate you on how to use the social technologies but also on the psychology behind social media relationships, including socialgraphics.

Creating Social Media Strategy

Pappas Development Group Inc. has an in-depth, real-world. and formal educational experience in social media marketing unmatched by other marketing agencies. PDG understands all the minute-details to successful social media implementation.

Strategic Interactive Development

PDG can build you a successful social media strategy. We will help devise the right questions you should ask before embarking in a social media campaign, and can also help to provide the answers to those very questions.

Application Consulting

With all the Web 2.0 applications out there, how can you know what is useful and what is a waste of time for your organization? PDG can assist you in figuring out how to build and utilize the applications likely to give your business the greatest ROI.  PDG is always up go date on the latest trends in social media and technology, so we can filter out the “buzz” and find the applications that are truly useful when it comes to your social media marketing.

PDG can help you and your company understand the social media technologies, including the psychological aspects of online social networks. We can tell you what would be useful for your company, where your company fits in to the social space, where your customers are online, what your customers are using, and even what tools your customers are asking for. Then, PDG can build a customized social media solution to fit your business’ needs and goals.

Applying Social Media

There are a variety of ways that we can implement social media for your company. With an increasingly growing list of social media tools available, we work to establish which social technologies work best for individual campaigns. PDG has compiled the following list of popular social media tools and trends and how we might be able to use them to help you achieve your individual organization goals.

• Blogs – Communication is key in all life and blogging is the best platform to harness that power. Blogs allow you to stay in constant contact with your current customers and a platform to develop relationships with future customers.
  Design:
  Want to start a blog, but don’t want to use a generic and boring template? Or do you already have a blog but need a new sleek design? Let PDG design and customize a blog for your company. We can integrate social networking and bookmarking functions, optimize it for search engines (Social Media Optimization or SMO), and more.
  Editorial:
  In addition to customizing and designing attractive and professional blogs, we can also help you manage one. We can assist you in writing, editing and posting blog posts, as well as help to create web content and sales copy that communicates the purpose of your company.
  Blog Commenting and Posting Policy Creation:
  Once you’ve created your blog, who are you going to allow to comment on your posts? What are the guidelines for each of your posts? When your marketing department decides to write a post on week one and the sales department writes a post for week two, what guidelines should they follow to ensure cohesive content for your blog? PDG can help you craft customized policies for both commenting and posting on your blog.

• Online Forums – Ever search for information on Google and it lead you to a site where users interacted back and forth with each other on that particular topic? There is an online message board for just about any niche you can think of, from Bodybuilding for Teens to Young Entrepreneurs. PDG can create your own message board for customers and employees to interact and exchange ideas. If you do not want your own forums, that is fine, PDG can find and create online identities in a niche forum relating to your company. They key is to interact and engage with similar companies to stay up to date on the latest techniques and technologies in your industry.

• Online Surveys – Whether conducting an internal company survey, or surveying hundreds or thousands of your customers or clients, using an online survey can help simplify the process. PDG can create, design, and implement online surveys to find out more about your customers or your employees to help you make better business decisions.

• Online Videos – You’ve most likely watched videos on YouTube. More importantly, many of your customers have watched lots of videos all over the web, from YouTube to Metacafe to Vimeo. PDG can help create video content for a variety of purposes, from product description to question & answers to entertainment. The key is to engage your target audience. Once we’ve helped create your high-definition video, we can also make sure it’s uploaded and distributed across the web on websites such as YouTube, Viddler, Vimeo, Metacafe, and many more.

• Podcasts – Convenience and accessibility drive the popularity of podcasts. Podcasts are very simple to use for anyone with a mobile music device (iPod, iPhone, or any MP3 player). Podcasts allow you to put a human voice to your valuable content.  Due to the increasing popularity of music applications  iTunes in conjunction with low production and distribution cost, organizations have been able to successfully reach target audiences through production of audio podcasts. Podcasts give organizations a  human-like presence, which simply can’t be captured through other media other than video. Our Audio Specialists can help you design, write, record, edit, and distribute your podcast. We can also train you and others at your company to podcast as good as your local radio talk-show host, providing professional  sound to enhance your company’s brand identity.

• Social Networks – A “social network” is a software system used to build online communities of individuals who share similar interests and activities. Popular social network software platforms include  Facebook and LinkedIn. There are also many niche social networking sites that target groups of people. For example: LinkedIn is mainly for professional networking, StartupNation.com is for start-up companies, and EntrepreneurConnect.com is for entrepreneurs.
  Why utilize social networks?
  Social networks give people a place to meet up and network online. People can communicate with their friends, network with professionals, or share tips and advice.
  PDG can design and build a customized social network for your customers, your employees, your distributors, or anyone else that would benefit from having a centralized place to connect and communicate.

• Live Web Broadcasts - The Internet has changed how live events are broadcast. Some are using internet technologies to report on news events, speeches, conferences, and more as they happen. Television shows are being transformed into online shows on site such as Hulu.com.
  
  Live Event Broadcasting: Blogs are no longer used for just long articles and personal journalism. Many people today are using blogs, microblogs (Twitter, messages in 140 characters or less) to report on events as they happen at lectures, trade shows, conferences, and other  events. PDG can help you set up a live event blogging strategy and figure out and provide the tools that will be the right fit for your project.
  

• Wikis – A “wiki” is a website which allows people to add and edit content in a collaborative fashion. Wikis allow users to share knowledge and up-to-date information.
  
  Why use wikis?
  Wikis can be used internally by your employees or externally by your customers and partners to organize information in a world that is drowning in information overload.PDG can set up a customized wiki solution for you, and we can also provide training to the users and administrators of the wiki.

Social Profile Management

It is important to monitor and respond to the conversations that are already happening.

Managing your social identity consists of three major components:

• Social Media and Search Engine Optimization – What search results come up for whenever you type in your industries name and your location? Are you in the top 10? Do you want to become one of the top search results, if not the top one for your industry and location? We think through the impact of each social media campaign, and optimize it to have the greatest impact on Google, Bing, and other search engines. We will help drive traffic, awareness, and increased search performance to your organization’s website.

• Reputation Management – People are talking about your company on the Internet. Do you know what they’re saying? PDG can help you find out.
  
  
• Social Network Monitoring – Blogs are not the only place people are talking on the web. Your client are also talking on social networks like Facebook, LinkedIn, and niche communities like Tip’d (Finance niche). PDG can help your company by monitoring on-line communities such as forums and social networks. PDG can help you find out what people are saying about you and ensure your brand is portrayed in positive light online.

• Social Media Profile Creation and Management – You’ve created a great website to get your message across on the internet. But what do your customers see when they search for your company on any one of the hundreds of social media sites like Facebook and Twitter? There’s a social media site for just about every niche now. LinkedIn, Tip’d, Bodybuilding.com, StartUpNation, MySpace, Facebook, and more. the list goes on with new social media sites popping up by the day. The only way to interact and develop business relationships with the millions of people who populate these sites is to get involved. We can help you navigate the many sites, then create and manage profiles on the sites that will help you connect with your target audience. PDG can help your company understand and utilize Twitter, Facebook, and other social media tools.