Advertising
Is your company spending a fortune in advertising? Many start-up businesses fail or struggle because they get hit with every type of advertising they can imagine. This is where PDG can save you a ton of money and we’re not kidding. Were also not trying to force our advertising on you. Notice how you don’t see huge billboards and huge print ads with our company? How do we land the businesses we service and how do people find out about us without spending the “big bucks?” If you read in any newspaper today you will find from time to time an article that says your business needs to have a website. Many business owners are unaware how much a website can help your business organically. A website is the only tool for your business that will represent you 24 hours a day. Many people look at a website and think nothing of it. There are many important factors in a website that many of these local companies either do not know or that they wont tell you. They are simply looking to take your advertising money.
So I ask how much is your business spending monthly on advertising? How much are you allocating toward internet and your own website? Our guess is that your spending money on the radio, newspaper, and print ads without placing much thought into web marketing right? If so then we need to talk.
A website is not just about designing a simple site that gets your point across. Today there are many important factors that will determine weather or not your website is simply going to provide information or is it going to work for you and make you money. I know right now you don’t see the difference between the two but we can show you. Can you update your website EASILY at anytime without paying a designer? This is key in keeping your site up to date at your convenience.
The first key is designing a search engine friendly website. If your current site is a “Plain Jane” HTML site that a company threw together for you then let me tell you its probably not search engine friendly. Some keys you need to think about when having your site designed that will determine your placement in Google and if your website really works.
Site Load Time
Type of Design (CMS, HTML, PHP)
Unique Content
Frequency of Change
Traffic / Organic Traffic
You also need to be able to access immediately at any time the ACCURATE number of unique visitors, pageviews, average time on site, average time per page, where your customers are clicking, where did they go when they left, where did they come from? Can you answer these now with your current provider?
Also any business such as you (Local Listing) company will sell you the Google Adsense (Sponsored Links in Google) but why spend the money? This is not needed for your site to succeed. Yes it will get you placement on the page but what you need is to have organic traffic. Organic meaning you don’t spend a penny. Now are you interested? Call us let us show you what the others won’t!! (800) 971-0878
As for todays tip… Google your business name. Sure you probably come up. Now google your service such as “johnstown contractor” does your business come up first now? If not call us and we will get you there. (Not guaranteed but many of our sites rank number 1 in Google) (eg. srgconstruction.com) that is the site you should have found first or very close.
Call us!!
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